Background

Creative Director & Copywriter with over +19y of experience working on global and local accounts. Experienced in ATL, BTL, Digital, Creative Writing, Script Writing, Photography, Film & Art Direction.

Actively working as a Creative Director, handling all agency clients, pitches and new business. Producing & overseeing creative ideas, concepts and campaign work of several creative teams.

With a degree in Advertising & Public Relations (Journalism, Bucharest University), started in Advertising back in 2006.

In and out of advertising agencies and creative boutiques, worked as a copywriter for several outfits, such as G7 Wavecrest, Centrade Cheil, Fortuna Entertainment Group, Imagerie Studio, Geometry Global, FCB Bucharest, Saatchi&Saatchi, McCann Erickson, Infinit Solutions, Kondiment GMBH & others. Also experienced as a senior project manager.

Clients along the way

PEPSICO (Pepsi, Lays, Doritos, Mountain Dew), Maggi, Nescafe, Nestle, Uber, JBL, Xiaomi, Purina, UNILEVER, ENGIE, EFES Breweries, Raiffeisen Bank, Dr. Oetker, Grampet, Milka, Fortuna Entertainment Group (Fortuna, Casa Pariurilor), Dr. Reddy’s, BAT (Dunhill, Kent, Pall Mall), Opel, NIVEA, Baneasa Shopping City Mall, Vodafone, BRD Societe Generale, Tchibo, Sobranie, Benson&Hedges, JTI Corporate, Romanian Government, Abbvie, Admiral Markets, Adora, Anadolu Hospitals, Borsec, CEC Bank, Cosmopolis, F64, Dr. Reddy’s, Gecad, Generali, Germanos, Heinz, Honda, Jansen Pharma, Microsoft, Nokia, Praktiker, Royal Canin, Skoda, Stefaninni, Total Oil, UniCredit, e-On Romania, Enel, Front National Marine Le Pen (in French), VISA, Caroli, Cadbury, Romanian National Police, Finlandia, Jack Daniel’s, British Council, Heineken, Golden Brau, Neumarkt, Hategana, Dedeman, Class Living, Antena 1, Exxon Mobil, Glaxo Smith Klein, Subaru etc.

Awards: PR Awards, Effies

Years in Advertising: 19 +